Resume
Digital Product Designer
8+ years of international experience in B2C/B2B tech balancing user needs with business goals and technical constraints. Led a conversion-focused website redesign for a global capital-markets software provider in partnership with Product, Marketing, Sales, and Engineering. Previously built scalable design systems and marketing communications for a classified platform with 300M+ monthly visitors. Mentored and coached over 40 designers at educational platform.
Based in Georgia. Relocating to Germany in late 2025 with full work authorization.
Employment history
Senior Web Designer at Devexperts
Nov 2024 – Avg 2025 · Tbilisi, Georgia
Devexperts is a global software developer for the capital markets. As part of the cross-functional web/marketing team, I led the conversion-focused redesign of the corporate site for a B2B fintech provider, partnering with Marketing, Sales, and Engineering. I owned UX, UI, the design system, documentation, and design-to-dev handoff.
Drove a qualified visitor-to-lead uplift from 1.2% to 1.9% (+58%) and cut bounce from 55% to 42% (–24%) in the first weeks after release; also increased pages/session +43% and average engagement +54%.
Collapsed the information architecture from 5 to 3 levels and introduced a persistent “Contact sales” CTA, raising form-start rate +31%.
Scaled the design system to 150+ components and 250+ tokens (2 themes, 4 resizes), cutting design-to-dev handoff –40% and reducing QA deviations.
Replaced heavy animations with subtle micro-interactions, improving LCP from 3.8s to 2.4s while keeping the interface responsive.
Ran two-week sprints with weekly stakeholder demos; groomed and documented every complex solution to streamline specs and handoff.
Clarified B2B positioning and improved early-page engagement with a multi-product display above the fold and clearer messaging for institutional buyers.
Communication Designer at Avito (OLX Group)
Feb 2022 – Jan 2024 · Yerevan, Armenia
Avito is the largest classifieds platform with over 300M monthly visitors. I joined during a major brand refresh to translate the new identity into everyday marketing communications at scale — from guidelines and a Marcom design system to hundreds of assets across verticals (Services, Goods, Real Estate, Auto).
Led the brand roll-out across 12+ channels and platform with 300M+ monthly visitors.
Built a design system (tokenized vertical palettes, type scales, grids, iconography).
Shipped an auto-layout template library (banners, carousels, stories, avatars, data cards, event covers) so managers could publish without designer handoff.
Delivered motion presets/banners for explainers and promos; built a reusable 3D asset bank to speed up content production and improve thumb-stop.
Owned the UGC stream and created community sticker packs to drive participation and recognizability.
Measurable outcomes (first months live): engagement +15–20%, retention proxy +10–15%, +2,800 new profiled members across vertical communities; self-serve publishing by community managers; consistency at scale.
Worked end-to-end through: weekly planning → research → concepts → design → reviews → publish → measure.
Visual Designer at Raw Ventures
Apr 2023 – Now · London, UK (Remote) · Part-time, consulting
VC fund supporting 20+ portfolio companies and tech-startups.
Directed visual identity for 15+ pitching events; cut concepting time ‑60% (~ 3 h / project).
Refreshed assets boosted average ER by +18% on social media.
Visual Designer at MADS
Oct 2020 – Jan 2022 · Moscow, Russia
MADS is the international creative school and community of graduates hired by the best companies and agencies around the world.
Designed motion, web, and email assets that lifted course enrolments +28% YoY.
Standardized visual guidelines across product teams, reducing creative turnaround.
Optimized email templates, increasing open rate 18% to 24% and CTR to 6%.
Design Mentor at SETTERS Education
Feb 2021 – Jan 2023 · Moscow, Russia (Remote)
SETTERS is the most recognizable communication agency in Russia, boasting the top creative voices in the industry.
Mentored 40+ students; 90% secured design roles within 6 months.
Developed Graphic Design curriculum and ran portfolio‑review sprints.
Skills
Lean Communication, Resilience, Cross-Team Facilitation, Design Processes, Project & Time Management, Kanban/Agile, Design Critique, Stakeholder Management, Product Ownership, Documentation, Presentation, Design System.
Tools
Figma, JIRA, Confluence, AI/LLM workflows, Adobe CC, Cinema 4D, HTML/CSS, A/B testing, wireframing, Google Analytics/MS Clarity/PostHog, Documentation, Prototyping, Framer/Webflow.
Languages
English C1, Russian Native
Education
B.A. Communication Design, British Higher School of Art & Design, 2018. Google UX Design Specialization, Coursera. Ongoing training in AI‑assisted workflows & 3D visualization.
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