Resume
Product Designer (UX/UI, Web)
Product Designer specializing in web and mobile UX/UI, with 6+ years of experience transitioning from visual to product design across B2B SaaS and B2C platforms.
Based in Tbilisi. Georgia. Remote-ready in the EU. Relocating to Germany in 2026.
Experience
Product Web Designer at Devexperts
Nov 2024 – Jun 2025 · Tbilisi, Georgia
Devexperts is a global B2B SaaS provider for the capital markets. As part of the cross-functional team, I led the conversion-focused redesign of the corporate site partnering with Marketing, Sales, and Engineering. I owned UX, UI, the design system, documentation, and design-to-dev handoff.
Led UX/UI redesign of the corporate site; owned structure, components, specs, and design-to-dev handoff.
Established review rubrics (clarity, hierarchy, contrast, states, responsive behavior) and annotated layouts to speed reviews and reduce ambiguity.
Built and maintained a design system: 150+ components and 250+ tokens; reduced design-to-dev handoff time by about 40% and lowered QA deviations.
Improved performance: lowered LCP from 3.8 s to 2.4 s via asset/motion optimization and micro-interactions.
Business impact (first 4 weeks post-launch): increased qualified visitor-to-lead rate from 1.2% to 1.9% (+58%), reduced bounce from 55% to 42%, and increased form-start rate by 31% after IA simplification (from 5 to 3 levels) and a persistent CTA.
Senior Visual Designer at Avito (OLX Group)
Feb 2022 – Jan 2024 · Tbilisi, Georgia
Avito is the largest classifieds platform with over 300M monthly visitors. I joined during a major brand refresh to translate the new identity into everyday marketing communications at scale — from guidelines and a visual design system to hundreds of assets across verticals (Services, Goods, Real Estate, Auto).
Scaled visual production for the largest classifieds platform (300M+ monthly visitors): auto-layout libraries, color/type tokens, iconography, grids across 12+ channels.
Outcomes (first months live): engagement +15–20%, retention proxy +10–15%, and +2,800 new profiled community members.
Senior Visual Designer at Raw Ventures
Apr 2023 – Now · London, UK (Remote) · Part-time, consulting
VC fund supporting 20+ portfolio companies and tech-startups.
Directed visual identity for 15+ pitching events; cut concepting time ‑60% (~ 3 h / project).
Refreshed assets boosted average ER by +18% on social media.
Design Mentor at SETTERS Education
Feb 2021 – Jan 2023 · Moscow, Russia (Remote)
SETTERS is the most recognizable communication agency in Russia, boasting the top creative voices in the industry.
Mentored 40+ students; 90% secured design roles within 6 months.
Developed Graphic Design curriculum and ran portfolio‑review sprints.
Visual Designer at MADS
Oct 2020 – Jan 2022 · Moscow, Russia
MADS is the international creative school and community of graduates hired by the best companies and agencies around the world.
Standardized visual guidelines across product teams, reducing creative turnaround.
Designed motion, web, and email assets that lifted course enrolments +28% YoY.
Optimized email templates, increasing open rate 18% to 24% and CTR to 6%.
