Empathy-driven approach
In the upcoming era of AI automation and data supremacy I bring human-centered practice where design meets empathy.
Building a functional product isn’t enough. I want to add value both into my work environment and the products I build, via lean communication, active listening and building emotional experiences.
Mission
Make digital products feel human—design for emotions as well as function, so people come back because they feel seen.
Vision
Personalized experiences at every step, powered by design systems that adapt in style, micro-interactions, and copy. Users visible behind the numbers so data and emotion work together to build trust, retention, and long-term value.
Practice
Listen
One-to-one empathy interviews, targeted questions about emotional points.
Frame
JTBD + ETBF (Emotions To Be Felt) per key flows/states (onboarding/empty, error, success).
Design
UI as micro-expressions — components, icons, and microcopy that communicate with emotional clarity.
Validate
Link target emotions to metrics (retention, CSAT/NPS, time-to-value). Ship small, learn fast.
Industry examples
Notion’s personal AI agents, Figma’s playful FigPals, and Google’s Material 3 Expressive all point to the same shift: products that balance functionality with emotional resonance. They show how personalization, playfulness, and expressive systems can make digital tools feel more human — an approach I aim to bring into my own practice.
